Creative Direction & Experience Design
01
Creative Direction
We act as “guardian of the vision”: the creative lead who makes sure every contributor, from a freelancer to a specialist firm, works collaboratively towards one creative intent.
● Ideation and creative strategy
● Research and aspirational imagery
● Sketches that set the creative direction
● Vision, goals, and IP alignment frameworks
● Creative review of each contribution against the vision
02
Experience Design
We turn the vision into places people can walk through, feel, and remember, with every idea tested against how it will be built and run.
● Narrative and interpretive strategy
● Audience and visitor journey mapping
● Concept design, storyboards, and visual development
● Experience strategy and success measures
DESIGN DEVELOPMENT & TECHNICAL DESIGN
03
Technical Design
Show set, scenic, and technical design that fabricators can build from, so every dimension, connection, and finish supports the story.
● Schematic and detailed design development
● Detailed shop drawings and 3D models
● Materials, finishes, and fabrication specifications
● Lighting, AV, and interactive system documentation
● Constructability and shop drawing reviews
04
Interactive Development
Physical and digital interactives that invite curiosity and respond to visitors, so content, media, and motion work together.
● Prototyping and user testing
● Motion, lighting, and sensor-driven interactives
● AV content integration and media programming
● Interactive software and hardware coordination
PROJECT DELIVERY
05
Project Management
Every phase of production planned and managed, keeping the programme, the budget, and the design intent on track.
● Schedules, budgets, and cost control
● Procurement and shipping coordination
● Supervision and quality checks of fabrication and production partners
● Risk, change, and progress reporting
06
Site Supervision & Field Art Direction
On site, we direct the trades and solve problems as they come, so every finish matches the creative vision.
● Supervision and coordination of trades
● Direction of scenic finishing on site
● Quality inspections and installation sign-offs
● Commissioning, training, and handover
