ROGERS COMMUNICATION
IMMERSIVE FAN EXPERIENCE
PROJECT STORY
Canada’s answer to Wimbledon - the Rogers Cup - has long been sponsored by communication giant Rogers Communication. To create a stronger impact at the annual event and showcase their latest product offerings simultaneously, we were tasked with designing, fabricating, and installing a seasonal and updateable Fan Hub.
With 2,000 square feet of useable guest space, complete with climate control and integrated lighting, the interiors of each module could be completely prepared offsite in the pre-season. Created out of six forty-foot-long sea containers, the modular structure could be transported to the site, erected, and ready for guests in eight hours.
SERVICES PROVIDED
Design Development, Graphic Design, Prototyping, Production Detailing, Fabrication, Graphic Production, Crating/Packing, Shipping, Installation, Project Management
PROJECT IMMERSIVE EXPERIENCE
CLIENT ROGERS COMMUNICATION
PARTNER SDI MARKETING AGENCY
LOCATION TORONTO, CANADA